Founding Team

Mike Mullen

Mike has operated Direct to Consumer (DTC) ecommerce businesses for brands including Anheuser-Busch, Browning, Balance Bar, Casio, Caterpillar, CLIF, Coca-Cola, Crayola, Cuisinart, Ford, GlaxoSmithKline, Guinness, Hershey’s, Igloo, Johnson & Johnson, Kellogg’s, KitchenAid, Kraft, Krups, Pentax, Ping, Samuel Adams, and hundreds of others.

Mike served as President and member of the board of directors of BrandShop (formerly SureSource), directing strategy and execution of all facets of digital commerce as well as demand marketing, technology, customer service, and fulfillment. SureSource was acquired by private equity firm Veronis Suhler Stevenson (VSS).

Mike also served on the Board of Directors of ecommerce platform AmeriCommerce (2012, 2013 Inc. 5000), with a combined 5000+ merchants and transacting over $1B annually, and served in that capacity until the sale of AmeriCommerce to Capital One in October 2014.

Dan Forno

Dan has spent the last 17 years with agencies such as BrandShop and Blue Acorn iCi building and operating custom D2C and B2B ecommerce solutions for some of the world's most well known brands including Coca-Cola, YETI, Le Creuset, Peter Thomas Roth, S.C. Johnson, KitchenAid, Cuisinart, Signature Hardware, Casio, Pepsi Co., Metallica and many more.

He specializes in the Salesforce Commerce Cloud, Shopify+ and Adobe Commerce Cloud (Magento) platforms to deliver world-class end-to-end consumer experiences across all screens and from any location.

Dan has led teams both small and large in the technology field including Design & Creative, Ecommerce Operations, and most recently Client Success for Blue Acorn. He also led squads and fireteams while serving in the U.S. Marine Corps Infantry with 1st Battalion 7th Marines.

Analog Commerce Board of Advisors